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Who are monthly listeners?
Monthly listeners are unique listeners who play your music during a 28-day period. This stat updates every day, and appears on both your artist profile on Spotify and right above the timeline graph in the Audience section of Spotify for Artists.
2 important things to clarify about your monthly listeners:
– They’ve listened within a rolling window of 28 days. We use a rolling window of 28 days because the number of days in a calendar month can vary, and because people listen to music differently depending on the day of the week. This means an equal number of days of the week are included—so, the same number of Mondays, Tuesdays, Wednesdays, etc.
– They are unique listeners. If someone plays your music multiple times in a 28-day period, they only get counted once.
Tracking trends using your monthly listeners timeline can give you a good idea of how your music is performing over longer periods of time, and can also help you understand overall engagement and listening behavior after a new release. For more immediate changes with a higher level of detail, keep an eye on your number of daily listeners.